Course Description
Business Workshops: Nov 14, Day 1
9A-12p Advertising Compliance & Brand Integrity (Tim Egan & Guests)
Attendees will gain insight into building a Brand Integrity to create quality yet compliant Ad Copy, Imagery, Logo’s radio advertising and the limitations on them. As well, how to use SEO for Instagram and Tik-Tok.
1p-4p Legal Compliance for Small Business Owners (Tim Egan & Guests)
The workshop will look at Legal Compliance for small business owners and/or those starting a cannabis business. Interpretation on compliance rules for Retail, Processing, Cultivation will be a focus. As well, Business Acceleration tips for small business owners on Planning, Financing & 280E from Lessons learned
Cultivator Workshops: Nov 15, Day 2
9A-12p Harvesting to Processing (Tim Egan, Jonathan Kaplan & Guests)
Attendees will learn key aspects of Harvesting to Processing. For example, talking the process from wholesale flower to retail products. Insights will be on: selling for growers, wholesale intake, packaging flower, creating extracts, etc. As well, understand how to market strains as a Brand and following appropriate packaging rules related to containers, labeling, COA’s and developed worthwhile counter clarity.
1P-4P Manufacturing (Tim Egan, Jonathan Kaplan & Guests)
Attendees will gain insight into Manufacturing and the most efficient and effective ways to use technology in making products:Tincture, Gummies, Candies & Drinks. They will learn the importance of manufacturing consistency, quality and continuous improvement. They will do so by focusing on: Process, Process Mapping, Plant Layout, Eliminating Waste, Engaging Staff, Structured Problem Solving, Cleanliness and Food Safety. All of these done through Case Studies.
Session Information
Facility Details
Additional Content Area
Enrollment
Each of the four workshops build on one another, but function as separate sessions. Participants can sign up for whichever workshops are applicable to them. Training costs depend on your status; it is $50/session if you are a socially equitable business registered with the state, but it is $250/session otherwise.
Guest Instructors and Session Content
Advertising Compliance & Brand Integrity
Expert #1 Ben Varadi, VLGS
Attendees will learn key aspects of Advertising Compliance
-Marketing: Packaging, Age Gates & Out of State
-Advertising: Using the settlement results
-Advertising: Outdoor signage & community events
Expert #2 JB Sugar, CRAV
-Quality yet Compliant Ad Cop
-Imagery, Logo’s and Limitations
-SEO for Instagram and Tik-Tok
Legal Compliance for Small Business Owners
Expert #1 Legal – Nicole Killoran, VLGS
-Starting a cannabis business
-Interpretation on compliance rules
-Retail
-Processing
-Cultivation
Expert #2 – Vermont Dept. of Taxation Executive
-Planning
-Financing
-280E
-Lessons Learned
Harvesting to Processing
Expert #1: JB Sugar, Vermont Ski Shoppe
From Wholesale Flower to Retail Products
-Selling for Growers
-Wholesale intake
-Packaging flower
-Creating extract
Expert #2: Meredith Mann, Magic Mann
Strains as a Brand
-Packaging
-Containers
-Labeling
-COA
-Counter clarity: Not just a bunch of info, but the right info
Manufacturing
Expert #1
Grayson Glosser – Scientific Director, X-Tract VT | Saint Albans VT
Using Technology To Make Products
-Tincture
-Gummies
-Candy
-Drinks
Expert #2: Louis Prue – Business Growth Advisor, VMEC
Manufacturing Consistency, Quality and Continuous Improvement
– Process, process, process – how to gain efficiencies
– Process mapping
– Plant Layout
– Eliminating Wastes – engaging staff
– Structured Problem Solving
– Cleanliness and food safety
– Case Studies